| Nufer Marketing Research, Inc. is a full-service marketing research firm, providing a full array of quantitative and qualitative research.
--We survey customers at home and away from home, using the Internet, CAPI, telephone, mail, or in-person interviews - or whatever combination of data collection techniques is required to meet your objectives.
-- Our qualitative research techniques include traditional focus groups and in-depth one-on-one interviews, shopalong, and also less commonly used techniques such as "buddy groups".
--With advanced analytic and statistical capabilities, we can "dig deep" to analyze large and complex datasets.
Here are some of the issues we address with our research.
Brand Awareness and Imagery Tracking
How "top-of-mind" is my brand? Is my brand’s image improving over time? Are advertising and marketing efforts having an effect?
Brand Positioning Development and Evaluation
What does my brand stand for now? What do we want it to stand for? How can I differentiate my brand?
Customer Loyalty Measurement and Tracking
How loyal are my customers, and what drives loyalty? Where are my brand's vulnerabilities that threaten loyalty? How should I improve my brand's offering - considering cost and impact on loyalty?
Customer Segmentation
What are the different types of customers who buy my product or service? How should we market to each type? How should I define my target?
Shopper Insights
How is my product, or my line, performing at shelf? Do shoppers know where to find it? How well does this program work: how easy is it to shop the aisle or the shelf and select a product? How are sales aids working: signage, shelf talkers, etc.
New Product Development
What new product ideas appeal to consumers? How well does the actual product meet consumer needs? Does the product deliver on concept promises? Does the concept/product deliver versus my norms and my competition? Which set of flankers will maximize the penetration of my new line?
Pricing Sensitivity
Is my product priced where it "should" be, in the consumer's eyes? What's the risk if I took a 10% price increase? How can I best manage price increases across my line?
Product Testing
Is the "new and improved" version really better? Is the cheaper reformulation just as good? How can we make the product better? Will my product claim stand up in court?...Click here to learn about our Reformulation Opportunity Analysis.
Research Integration Studies and Data Mining
What insights can we glean from data we already have? What are the underlying drivers revealed by our past ten product tests, or the last three years of awareness tracking? What can we learn from our databases on sales and consumer purchasing?
Cultural Landscape Studies
What can we learn about the broader cultural environment and how this affects my business? What role do my products/services play in people’s lives? What are the emotions surrounding these products? Each of our cultural landscape studies have resulted in targeted new ventures for our clients.
And more…
We can address all sorts of questions that aren’t mentioned above, and would be happy to talk with you about how research might address your specific needs.
Operational excellence is a hallmark of Nufer Marketing Research. Click here to learn more.
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