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Nufer Insights addresses tools, techniques and topics of interest to Marketing Researchers. Please email us if you’d like to receive this occasional newsletter.
Contents by Edition
Edition 4:
1. Line Synergy Evaluator for line optimization decisions
2. Nufer Notes on Psychology: Improving Our Depiction of Girls
Edition 3:
1. The Price is Right: Using the van Westendorp Price Sensitivity Analysis to Help Set Price
2. Nufer Notes on Psychology: Positive Psychology - A Powerful New Field
Edition 2: Synopsis from AMA Executive Insights Conference, January 22-24, 2007.
Topics addressed:
1. Qualitative, "immersion" techniques to pull corporate colleagues into close proximity with end-user consumers
2. Evaluating the structure and function of the marketing research department
Edition 1:
1. Reformulation Opportunity Analysis, used to optimize product formulation
2. Nufer Notes on Psychology: A Benefit of Being a Trustworthy Company
Useful links.
This is a link to a handy glossary of Internet research terms - www.aceinfo.org
This is a link that allows one to scroll over a map and see the headlines from all the local papers - http://www.newseum.org/todaysfrontpages/flash/
This is a link to the U.S. Census - http://2010.census.gov/2010census/
This is a great forum for discussing Market Research - http://forum.researchinfo.com/
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