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My Philosphy

You want the right research solution, succinct reports, and an agile partner. Big research companies have a tough time delivering that. I saw the problems firsthand – I was a client-side researcher with major FMCG Co’s, and a top manager at Maritz.

I started this firm in 2002 to solve those frustrating problems of off-target designs, long timelines, unhelpful reports – our clients get “research without tears”. We sweat the details, so you focus where you can have an impact. As a client said, “you make me look good!” That’s my goal – may sound flippant, but it’s why we have a loyal base of clients, in B2C and B2B.

Phi Beta Kappa – Wellesley College. Ph.D., Psychology – UCLA.

Member: American Psychological Association, American Marketing Association, Marketing Research Association