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Dim Recovery

I just returned from The Marketing Research Event in Las Vegas. Some of the speakers there are predicting that the cutbacks in consumer spending will last years. There are other indications that the economic recovery may not be as robust as some recent media reports portend. A recent survey by Tatum, of business executives, suggest that these professionals expect a slow pace of recovery.

2 Responses to Dim Recovery

  1. How will that affect company spending on market research – any glimmers from the event?

    • jnufer says:

      Thanks, Kare – yes, that was a dim posting! I intend to post about the conference – and will add re: res implications. I am learning how to ask people to subscribe to my blog – megan is working on that, so hopefully I can get some subscribers.

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