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What our clients are saying.

Here’s what our clients have to say. Please contact Julia at jnufer@nufermr.com, (916) 253-7075 to explore how we can help you.

Julia has been one of my most reliable, intelligent and impressive market research professionals I have hired in my 18-year research career.  Julia has a unique combination of successful supplier traits that you often don't find in one supplier - she is extremely professional and conscientious of her work and her quality of service/results, she is a pleasure to work with, and she has strong technical and analytical research skills that I can trust and depend on when I'm in a tricky research situation or challenge.  She has also come through for me in meeting urgent deadlines or "emergency" research needs, always still at a reasonable cost.  I would highly recommend Julia for any type of market research projects or consulting, both qualitative and quantitative.

Director of Consumer Insights, Anheuser-Busch

I can call Julia with a difficult research design issue and I know she'll think it through carefully and come up with an experimentally sound, yet pragmatic, solution. With Nufer Research, I don't have to worry; I know the field work will be executed well.  Julia is experienced, intelligent and she sweats the details.

Research Manager, Nestle USA

Nufer Marketing Research did a phenomenal job of getting my cold call on an important quantitative study that was needed in an incredibly tight turnaround. Often, you think you need to sacrifice in-depth analysis and thoughtful work for speed, but not with Julia and her team. I know that whatever the request, I can trust her team to get it done with extraordinary analysis, without sacrificing quality.

Director of Marketing Research, Neutrogena

Julia Nufer is a highly skilled, professional, and creative market researcher. She and her team did an excellent job for Wolters Kluwer Financial Services on several very large survey research projects. Her ability to determine what we needed to accomplish, design survey plans and instruments to accomplish this, write insightful reports, and develop constructive recommendations is second to none. With her help we were able to conduct excellent Net Promoter Score research that met the needs of our executive team. I would highly recommend Julia Nufer for all of your research needs!

Primary Research Manager, Wolters Kluwer Financial Services

I want to take a moment to let you know what a great session you conducted today with 8 of our key physicians. What amazed me is in the very short prep time we gave you (a week) you were able to grasp the content so completely. You did such a professional job, interacted so easily and drove to conclusions on each topic. Brilliant! My sincere thanks.

Product Director, Biosense Webster, Inc.

Nufer Marketing Research has been an invaluable business partner for me ....  More than simply a vendor, NMR brings smart thinking, creative solutions, and great customer service to every project they work on.

Manager of Shopper Insights, J&J

Julia was the perfect resource for our company. With lots of data but little research and analytics, Julia has helped us shape a deeper level of insights about our extensive customer base and our category overall. This was a challenge as our 'category' is really being defined by us (no IRI to be purchased here). She completely understands and delivers against our goals while providing recommendations and even challenging us on some of our assumptions. She was also able to help us to prioritize our research goals given our company's thirst for more sophisticated quantitative insights. Everything she has produced for us thus far is extremely valuable and we find ourselves referencing this information both internally and with our clients. You know you've identified the right partner when you cease to think of them as a vendor, referring instead to her as our "go-to" person. When our Ivy League educated leadership team is faced with a challenge related to customer insights and product/category development, a common response is 'let's ask Julia'.

Senior Director of Marketing, Learner’s Digest

Julia Nufer and Nufer Marketing Research played a critical role in the success of Neutrogena's Therapeutic Hair Care business.  Her insight and in-depth understanding of the consumer helped drive a new competitive direction for the brand.  Julia's innovative approach to consumer research identified opportunities to make our research budget stretch further.  And Julia's day to day partnership helped our team manage the business with a laser-focus on the consumer, ensuring the greatest impact with the most efficient spend.  Working with Julia is always a pleasure, and I consider her an invaluable part of the Neutrogena team.

Brand Manager , Neutrogena

I am stunned!  I didn't expect you guys to actually write the topline up for me in our exact internal format.  I LOVE it.  What a HUGE time saver for me.  Thank you!!

Manager of Marketing Research, Nestle

Julia designed a suite of services for our independent retailers to accommodate our need for different price points.  Even at the lowest price point, the information provided is very useful for marketing purposes.  I also appreciate being able to discuss research methodology with Julia and her creativity in coming up with solutions that are sound statistically and meet our cost requirements.  She's a great problem solver!

Manager of Research & Analytics, SUPERVALU

Julia has been an absolute pleasure to work with ...  Not only is she an excellent market researcher, but she a remarkable supplier which is demonstrated through the quality of her work.  She always goes above and beyond what is asked of her and has a true passion for helping her clients be successful and meet their consumer's needs.

Senior Scientist, Consumer Insights, Johnson & Johnson

I ...utilized... Nufer Marketing Research to help us better understand some key purchase motivations of our current and potential new buyers (both consumers and retailers). They immediately grasped the situation, understood the key issues and dynamics of the industry, and put together a strategy to get us the information we needed to successfully develop a plan for implementation. The strategic insights we were able gain on our consumers and retailers will enable us to more effectively market our products and services.

Marketing Consultant for Teleflora

We engaged Nufer Research in our marketing initiatives on a number of occasions and they always did an outstanding job of delivering best-of-the-class reports on time. That is why we also engaged Julia in our latest initiative that had to deal with a very out-of-the box research of employees' behavior, beliefs and satisfaction. Despite extremely short timelines and absolutely different field of 'emotional data' Julia quickly grasped what was needed and created an environment comfortable to employees to openly share their thoughts. The information we gathered as a result is invaluable and led to a major shift in performance planning in our company.

Program Director, Biosense Webster Inc.

It is such a pleasure working with Julia. Her valuable insights on the wide breadth of market research methods have helped us to accomplish our often complex research objectives. She is always able to find creative ways to accomplish sometimes daunting tasks in a timely manner. She has experience across the gamut of industries, and can draw upon that experience in mapping out successful research strategies across our businesses and product lines. We value her work greatly.

Marketing Project Manager, Wolters Kluwer Financial Services

A key reason I choose to work with Julia Nufer is that she adds a lot of value by thinking through alternative test designs to meet my objectives. For complex issues, she's the first supplier I call because I know we'll have a good discussion on the objectives and the design. Julia absorbs the issue and really thinks it through.

Director of Consumer Insights, General Mills