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Category Archives: Identify Opportunities

What Gembas Can Do for Your New Product Development Process

Never heard of Gembas? If you are responsible for New Product Development – please read on! This term refers to a technique for understanding how work is getting done (in order to identify ways to improve the process). Today we use the Gemba technique as a starting point in the New Product Development process. ToContinue Reading

“Gemba, 1,2,3” – 3 Steps to conducting a Gemba

Gemba 1, 2, 3 … While this may sound like steps from my cha cha class, it’s actually a description of the three-step process used to implement a Gemba. A Gemba is an innovative market research tool used at the start of the new product development process.  It helps Marketers identify need gaps and “painContinue Reading