Download "Top 10 Mistakes in Market Research"

Category Archives: Identify Opportunities

“Gemba, 1,2,3” – 3 Steps to conducting a Gemba

Gemba 1, 2, 3 … While this may sound like steps from my cha cha class, it’s actually a description of the three-step process used to implement a Gemba. A Gemba is an innovative market research tool used at the start of the new product development process.  It helps Marketers identify need gaps and “painContinue Reading

What Gembas Can Do for Your New Product Development Process

Never heard of Gembas? If you are responsible for New Product Development – please read on! This term refers to a technique for understanding how work is getting done (in order to identify ways to improve the process). Today we use the Gemba technique as a starting point in the New Product Development process. ToContinue Reading