NUFER Marketing Research, Inc.

Why Choose Nufer Marketing Research?

Julia Nufer, Ph.D., President – Nufer Marketing Research, Inc.

Eight years ago, Dr. Nufer formed Nufer Marketing Research, Inc., based on her extensive marketing research experience on both the client and supplier side.  She began her career on the client side, working for several premier consumer goods companies: The Quaker Oats Company, Kraft, Clorox, and The Avon Products Company.  Julia has worked on the supplier side for many years, providing marketing research services to Fortune 500 companies across a diverse array of industries. These include consumer packaged goods, health & beauty aids, fragrance, restaurants, retail, convenience stores, pharmaceuticals, medical devices, automotive, service stations, high tech, financial services, insurance, travel/leisure, and business-to-business services.

Julia is a Phi Beta Kappa graduate of Wellesley College. Her M.A. and Ph.D. degrees are in Psychology from UCLA. She is a Member of the American Psychological Association, American Marketing Association, and the Marketing Research Association. jnufer@nufermr.com

Karen I. Fischer, Ph.D. – Qualitative Research Associate

Dr.Fischer has twenty years of market research experience. She is also a licensed clinical psychologist, and has applied her unique training across a range of industries, spanning health and beauty aids, restaurants, financial services, insurance, travel/leisure, household care, and personal care.

By revealing what’s in the minds of consumers and how they use products and services, Karen has helped clients position products, define growth opportunities, develop new products, identify channel and retail opportunities, and improve advertising.

Maggie Schmitt, Field Director

Maggie Schmitt has been managing market research field projects for well over 20 years. Her experience covers a wide variety of products and testing methods, including taste tests, concept evaluations, commercial tests, etc. She handles field management on all modes of data collection including mall intercepts; pre-recruited central location tests; in-store intercepts; computer assisted interviewing; qualitative research; and mail, internet and telephone studies.

Maggie is particularly adept at tackling tough data collection challenges, and coming up with effective methods. For example, she's worked with us to develop protocols for collecting data from people while they are pumping gas at a gas station, and ordering at the drive-through window of fast food restaurants.

Maggie also supervises our interviewer training procedures. She is fluent in both English and Spanish. This is crucial in selecting, training, and evaluating the Spanish-speaking interviewers we sometimes need (especially here in California).

David Wood - Data Services Associate

Dave Wood has over thirty-five years experience in marketing research. For over twenty years, he's focused specifically on data processing, managing projects for numerous clients as well as several suppliers. Both meticulous and flexible, Dave provides accurate data with fast turnaround times.

Dave has also served as Senior Project Director for several marketing research suppliers, and has client side research experience at the Carnation Company and the Great Western Savings and Loan Association.